The brief

Disneyland Paris asked Energize to generate qualitative email leads. Using the new Disneyland theme: New Generation, wherein Mickey and Donald are joined by new Disney characters from Toy Story, Princess and the Frog and Ratatouille.

The Solution

A creative digital campaign on social network Hyves: Pimp your profile design with new Disney characters such as Buzz and Lightyear.

How does it work

After filling in 10 golden questions (qualitative CRM data) you can pimp your social network profile with stunning Disney themes. Using the themes the target group interacted with the New Generation theme and Disneyland acquired qualitative leads.

What the client says

Energize has executed the campaign in every little details and looked visually stunning. Furthermore, it turned out to be very effective: over 11.000 new leads in our database and a reach of nearly 8 million has exceeded our targets by far.
Jeroen Schaling – Marketing Manager, The Walt Disney Company – Parks & Resorts