Heineken and Energize challenge beer-lovers this Christmas

Premium beer brand Heineken and digital marketing agency Energize challenge beer-lovers this Christmas with interactive campaign ‘Discover the Entrance’ on China’s second-biggest video website Tudou.

Heineken aims to strengthen his image as premium beer brand in the Chinese market. Energize build upon global Heineken TV commercial ‘The Entrance’ to engage the audience with an interactive campaign on video website Tudou.

The ‘Discover The Entrance’ campaign challenges participants to remember the lively characters from the TV commercial. Unlocking unique Heineken video content about each character and taking home grand prizes when ranking among the fastest.

With over 500 million Internet users in China, the campaign taps into the growth of social media and the opportunities this offers for brands. “Social media is the key to engage the Heineken audience and strengthen our brand image”, Heineken spokesperson says.

The campaign is live during December 2011 and can be found on:
http://marketing.tudou.com/heineken/entrance/