Likemind Shanghai
Friday February 17 – 2012
08:00am – 10:00am
Location: Amokka – 201 Anfu Lu, near Wulumuqi Lu
Address details on Smartshanghai

Picture by The New York Times

Likemind aims to connect likeminded people in the creative, tech, media and advertising industry in Shanghai every 3rd Friday of the month. There are no speakers or presentations, just good coffee and interesting people.

Likemind gatherings have no formal structure, no fees (free!), and no agenda. “Participants exchange ideas, job tips and useful contacts, while also batting around ideas about technology, art, business and culture”, writes The New York Times.

The Likemind Shanghai event returns to Shanghai every 3rd Friday of the month starting on February 17 2012. Energize and Pop Sigma sponsor likemind Shanghai.

Spread the word and invite likeminded friends!

Cartoon brand miffy celebrates the launch of its flagship store on Chinese ecommerce site Taobao Mall. The official miffy online store offers a trusted place for buying a wide range of authentic miffy products. The launch of the store is celebrated with exclusive miffy products for fans of the cute cartoon bunny from The Netherlands. Energize is responsible for creation and management of the store.

The iconic illustrations of miffy are loved throughout the world with books in over 50 languages and a museum in The Netherlands. The Miffy TV series has been aired in more than 70 countries, including China. Dutch artist Dick Bruna created miffy in 1955. Dick Bruna still draws miffy up to today, since its first drawing of a rabbit spotted during a holiday near the seaside.

The official online flagship store offers lifestyle and baby products including books, fashion, cups, jewellery, towels, plush and more. The store also futures exclusive products not sold anywhere else in the world. It aims to become the number one online destination for miffy products in China.

The store on Taobao Mall, China’s largest ecommerce site, will be miffy’s key online retail channel in the country. “We are proud to launch a flagship store in China and being able to offer customers authentic and exclusive miffy products. Through this store everybody in China will get access to miffy products” says Marja Kerkhof, managing director of Mercis B.V., the company behind miffy.

With over 500 million Internet users in China and the rapid growth of ecommerce the opening of the store is a milestone for the miffy brand. Besides the Taobao Mall store, miffy engages thousands of fans on social media sites Sina Weibo and Qzone.

The store is managed by digital marketing agency Energize. Energize is responsible for the digital and social media marketing of the miffy brand in China. “We aim to create a huge success of the miffy store by engaging fans on social media with new and exclusive products”, says Klaas Weima, managing director of Energize.

The miffy online flagship store can be reached at http://miffy.tmall.com. Social media profiles of miffy can be found at http://www.weibo.com/52miffy and http://miffy.qzone.qq.com

Project Manager Vivian
Vivian aims to make all clients happy by getting stuff done fast and effectively. While managing clients, team members and suppliers, she makes sure the outcome always exceed client expectations. No wonder she’s so friendly to everybody!

Creative Niek
Niek creates amazingly creative concepts, designs and illustrations. His creativity sometimes makes him release his inner craziness to the surprise of other team members. Because he’s making jokes whole day he is also known as the joker.

Social Media Representative Elizabeth
Elizabeth has the best job in the world; she gets to play miffy – the cute cartoon rabbit – whole day on social media. Engaging and increasing the fans for the cartoon brand on Weibo and Qzone. No wonder her nickname is Tuzi!

E-Shop manager Ryan
Ryan manages the official miffy flagship store on Taobao Mall. Multitasking and making sure all the customers get the right product at the right time and coming up with great promotions to drive sales. His drive? Seeing the sales increase everyday!

Office assistant Elyse
Elyse is taking care of all office chores and is always ready to help out. Elyse makes sure everybody can focus on its job because she takes care of the rest. She is as cheerful as her cell phone ringtone!

Premium beer brand Heineken and digital marketing agency Energize challenge beer-lovers this Christmas with interactive campaign ‘Discover the Entrance’ on China’s second-biggest video website Tudou.

Heineken aims to strengthen his image as premium beer brand in the Chinese market. Energize build upon global Heineken TV commercial ‘The Entrance’ to engage the audience with an interactive campaign on video website Tudou.

The ‘Discover The Entrance’ campaign challenges participants to remember the lively characters from the TV commercial. Unlocking unique Heineken video content about each character and taking home grand prizes when ranking among the fastest.

With over 500 million Internet users in China, the campaign taps into the growth of social media and the opportunities this offers for brands. “Social media is the key to engage the Heineken audience and strengthen our brand image”, Heineken spokesperson says.

The campaign is live during December 2011 and can be found on:
http://marketing.tudou.com/heineken/entrance/

Heineken chose Energize for the digital activation of their global TVC ‘The Entrance‘. An exciting interactive campaign was needed to launch together with the TVC in China and strengthen the brand image of Heineken.

Worlds fastest growing company Groupon (Gaopeng) chose Energize to boost their group buying lead generation. A creative social media campaign was needed to increase subscribers in the competitive Chinese market.

That’s all we can say for now, but of course we’ll keep you posted on our blog.

Find out what the buzz is about by clicking through the presentation below:

We interviewed Michiel in the Energize Sparkcast! Download the MP3

Here’s the event description:

How to use new media to increase the value of my brand? A question often asked by many brand and marketing directors in all sorts of industries. The answer to this important question will be given at this Bencham event. We are delighted to have with us speakers from MATTMO, Energize and Davyin who will guide you through the process of branding in the digital age. From concept to strategy to implementation, every step will be defined and explained.

It takes place Thursday, 23 June 2011 in the early morning: 08:00am-10:00am. Venue is Le Royal Meridien on Nanjing road.

Price: Member (of Bencham) and invitee: 220 RMB. Non-member: 350 RMB

More details on the Bencham site.

See you there!